everyday dev

Electronic Product Design · East Lansing, MI

Consumer

product design,

simplified.

Product development doesn't have to be painful. We use hard-earned experience to help teams adapt, solve real problems, and move from uncertainty to production-ready products.

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Reduce project risk.

Discover faster paths.

Ship better products.

We're a product development company with a focus on electronic products. Whether you're early-stage or preparing for production, we support teams that care about building things properly, making informed tradeoffs, and avoiding painful surprises later.

02What we do

Full-stack hardware, end to end.

End-to-end partnership or targeted expertise where it matters most. We help teams navigate complexity, reduce risk, and move confidently from concept to production.

01

Embedded Software

We design and build embedded software that turns complex hardware into reliable, production-ready systems. From Linux-based platforms to low-level firmware, with a focus on robustness, performance, and maintainability.

What you get: Production-ready OS images, BSPs, and application software, with build systems your team can own.

  • Yocto
  • Buildroot
  • OpenWRT
  • Linux BSP & Kernel Modification
  • C/C++
  • Go
  • Python
  • NodeJS
Talk to us about embedded software
02

Firmware Development

When firmware fails, everything fails. We build low-level systems that are predictable, debuggable, and designed to survive real-world conditions and long-term deployment.

What you get: Documented, tested firmware with an auditable architecture and a debug and update path built in.

  • ARM M-Core
  • RISC-V
  • AVR/PIC 8-bit
  • C/C++
  • Embedded Unit testing
  • WiFi, Bluetooth, Cellular, LoRa, Thread, Sub-Gig
  • 802.15.4
  • Embedded Security
  • Zephyr, FreeRTOS, Baremetal Architecture Design
Talk to us about firmware development
03

Hardware Design

Hardware is where small decisions become expensive mistakes. We help teams make the right tradeoffs early, designing electronics that are robust, testable, and ready for manufacturing.

What you get: Schematics, layouts, and BOMs ready for fabrication, plus prototype bring-up and test reports.

  • RF & Wireless Communications
  • Power Electronics
  • High Speed Digital
  • Mixed Signal Design
  • FPGA Design
  • Analog & Digital Circuit Design
  • Design for Manufacturing (DFM)
Talk to us about hardware design
04

Regulatory Compliance

Compliance failures can derail schedules and budgets. We help identify risks early and guide teams through testing so regulatory requirements don’t become a last-minute surprise.

What you get: A compliance plan, pre-compliance test results, and support through certification day.

  • Testing Support
  • Pre-compliance testing & design review
  • FCC / CE / ISED / RED
  • Electrical Safety (UL, IEC 62368/61010/60601)
  • RoHS / REACH
Talk to us about regulatory compliance
05

Production Support

Getting a product from prototype to production is where most projects stall. We help teams set up manufacturing lines, validate processes, and catch issues early, ensuring your product is built reliably, on time, and to spec.

What you get: A working manufacturing line, test fixtures, and documentation your CM can run with.

  • Short Run Production
  • On/Off-Shore Manufacturing Standup
  • Supply Chain Management
  • Test Fixture Design
  • Manufacturing Debugging
Talk to us about production support
06

Product Management

Product development is full of tradeoffs and tough decisions. We work with teams to define priorities, manage complexity, and keep your product moving forward, minimizing surprises and ensuring it’s ready for production.

What you get: Clear requirements, prioritized roadmaps, and decision records that keep the project moving.

  • Requirements & Spec Development
  • Risk Management & Decision Support
  • Cross-Functional Coordination
Talk to us about product management
03FAQ

Questions, answered.

Our experience spans mobility, consumer, medical, and industrial products. We focus more on solving complex engineering problems than on any single industry.

Still curious? We answer the rest in person.

Get in touch
04Start building

Let's solve your toughest product challenges.

Tell us a bit about your project and we'll get back to you. No commitments.

Personal or business name.

Personal or business email.

Let us know what services you need.

Please provide any additional information about your project.